How should you respond to a customer who plans to get multiple bids?

When a customer indicates they plan to obtain multiple bids, responding with a positive acknowledgment of their approach shows professionalism and respect for their decision-making process. By stating that it’s good to compare and emphasizing that your company is better, you are validating the customer's method of evaluating options while also providing them with confidence in the value and quality of your services.

This response aligns with a customer-centric approach, which is crucial in sales. It also opens a dialogue about what differentiates your offering from competitors, allowing you to highlight your unique value proposition. Additionally, it can lead to further discussions about the specific needs of the customer and how your services can effectively meet those needs, creating an opportunity to build a trusting relationship. In this context, the preference for transparency and reassurance helps position your company as a credible choice in their decision-making process.