If a customer prefers local businesses, how should you position your service?

Highlighting national resources is useful for showcasing the expertise and capabilities that come with being part of a larger organization, including advanced technology, extensive research, and established protocols. However, if a customer prefers local businesses, this approach may not resonate with their values or needs.

Emphasizing the local office effectively addresses the customer's preference for supporting businesses within their community. It demonstrates that your service is grounded in the locality they value, allowing you to build a connection based on shared community interests.

Pointing out community support not only reflects your engagement with local initiatives but also fosters a sense of trust and loyalty in potential customers who prioritize local contributions.

Focusing on price differences, while relevant in some contexts, is less likely to appeal to someone who is specifically inclined to support local enterprises. Price can be a determining factor, but it does not align with the local focus the customer desires.

By emphasizing the local office, you align your service offerings with the customer's values, reinforcing their preference for community businesses. It shows an understanding of their priorities, making your service a more attractive option.