What is a good strategy when a customer says they need to consult their partner?

When a customer indicates that they need to consult their partner, it's essential to engage in a way that acknowledges the importance of their partner's opinion while advancing the sales conversation. By asking if their partner values the solution, you are demonstrating an understanding of their collaborative decision-making process. This approach respects the customer's relationship with their partner and opens the door for further discussion about how the solution meets the needs of both partners.

Working together to consider how the solution aligns with the shared goals or concerns of both individuals can lead to a more thorough assessment of the proposal. Additionally, this tactic provides an opportunity for the salesperson to address any potential questions or objections that may arise from the partner, potentially smoothing the path to a final decision.

The other strategies may undermine the customer's relationship with their partner or create resistance to the sales proposal. They do not foster a cooperative environment that encourages open dialogue about the decision-making process.