What is a key benefit of using the LEV technique?

The key benefit of using the LEV technique is that it builds rapport and uncovers unmentioned details during a sales conversation. This technique emphasizes engaging customers in a way that makes them feel valued and understood, which fosters a connection between the salesperson and the customer. By actively listening and asking open-ended questions, the salesperson can discover additional needs or concerns that the customer may not have initially expressed.

This deeper understanding allows for a more personalized pitch, leading to solutions tailored to the customer’s specific situation. Establishing rapport is crucial in sales, as it encourages trust and makes customers more open to discussing their needs and potential objections. Consequently, leveraging this technique can lead to more meaningful conversations, enhancing the likelihood of a successful sale.

In contrast, other options may address different aspects of the sales process but do not highlight the essential relationship-building aspect inherent in the LEV technique.